The Rise of The Glory พากย์ ไทย: How Thai Dubbing Became a Global Phenomenon

The Rise of The Glory พากย์ ไทย: How Thai Dubbing Became a Global Phenomenon

Dubbing, the art of replacing an original dialogue track with a translated version, has been a popular method of displaying foreign entertainment for many years. Although subtitles are becoming more common, many still prefer dubbed versions to get a more immersive experience. One country characterized as a hub of dubbed content is Thailand, where Thai dubbing has undoubtedly turned into a global phenomenon.

Thai dubbing is the practice of replacing the original soundtrack and dubbing it over with Thai language. This technique is used for a vast array of content, from films, television shows, animation, video games, documentaries, and more. The Thai entertainment industry has been providing dubbed content for years with the use of professional and experienced voice actors, translators, and sound engineers, which have helped elevate the quality of Thai dubbing.

Thailand’s Dubbing Culture

The practice of dubbing in Thailand dates back to the 1940s, where it was primarily used for radio shows. It wasn’t until the 1980s that Thai dubbing became popular for foreign film and television shows. The classic dubbed Thai version of MacGyver, a popular 1980s-TV show, became an instant hit with Thai audiences through the charismatic voice actor that did the lead character’s voiceover, Alin Chirapun. This led to the birth of a dubbing culture in Thailand, where audiences began to embrace the dubbed versions of their favorite films and TV shows.

Since then, Thai dubbing has become a massive industry in Thailand. Thai audiences have shown strong support for dubbed content, and production companies and TV channels have been increasing their output of dubbed content to meet demand. Thai dubbed versions of popular international films, TV shows, and video games continue to drive significant revenues, and more people are becoming interested in dubbing as a career choice.

Thai dubbing’s global impact

The quality of Thai dubbing has continued to improve over time. Thailand’s dubbing studios have been using the best sound systems and employing experienced voice actors with excellent delivery, diction, and emotional range, ensuring that dubbed content is of the highest quality.

As Thai audiences continue to be captivated by dubbed content, Thailand’s dubbing industry has attracted international attention as well. The dubbed versions of Thai films have been released in international markets such as Germany, Poland, and the Czech Republic. In 2020, Netflix released a dubbed version of the popular Thai romantic comedy ‘The Stranded,’ which gained worldwide recognition and brought Thai dubbing into the global spotlight, introducing non-Thai speakers to the wonders of Thai dubbing.

Thai dubbing vs. subtitles

Dubbing and subtitling are both methods of providing audiences language translation. Subtitling has been the industry standard for many years, and it continues to be the preferred method for many viewers. However, the rise of Thai dubbing has shown that dubbing has its unique advantages, especially for Thai-speaking audiences.

Dubbing creates a more immersive experience because viewers are not merely reading the translations but hearing the content in their language. Voice actors provide nuance, inflection, tone, and personality to the characters, allowing for an emotional and engaging experience. Dubbing is also helpful for children, as they can follow the story more easily without having to read subtitles.


1. How do they choose the voice actors to do the dubbing work in Thailand?

Dubbing studios typically have a roster of professional voice actors. These actors go through extensive training and auditions to ensure they are qualified, talented, and have a range of abilities to capture the essence of characters in the dubbing script.

2. How much does it cost to dub a film or show in Thailand?

The cost of dubbing varies depending on the length of the content and its complexity. Many factors affect the cost, including the number of voice actors needed, the time it takes to translate and record the dialogue, the sound engineering required, and the number of revisions needed.

3. Do Thai audiences prefer dubbed content over subtitles?

Yes, many Thai audiences prefer dubbed content over subtitles. Dubbing allows for a more immersive experience and is helpful for young viewers who may have difficulty reading subtitles. However, some groups, such as cinephiles and those who value the original language, may still prefer subtitles.

4. What is the future of Thai dubbing?

The demand for high-quality Thai dubbed content continues to grow, and Thailand’s dubbing industry is likely to expand as a result. The introduction of online streaming services and the growing international exposure of Thai dubbing also provides opportunities for expansion. As technology advances, the quality of dubbing is expected to improve further, providing an even more immersive and engaging experience for viewers.


Thai dubbing has come a long way since its beginning in the 1940s. The quality of Thai dubbing is now among the best in the world and has established itself as a global phenomenon. Thailand’s dubbing industry has contributed significantly to the entertainment industry, providing a unique and immersive experience for viewers. The rise of Thai dubbing has made language translation more accessible and has become an essential part of the entertainment industry’s evolution. As the demand for dubbed content continues to grow, Thailand’s dubbing industry will play an increasingly vital role in the entertainment industry.

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